‘We Are’, Chennai

Creative Direction / Film / Street Art


India has the third largest HIV epidemic in the world. In 2017, HIV prevalence among adults (aged 15-49) was an estimated 0.2%. This figure is small compared to most other middle-income countries but because of India’s huge population (1.3 billion people) this equates to 2.1 million people living with HIV.

This project was conceptualised as a way to de-stigmatize the HIV and AIDS affected community and empower them while sharing hopeful stories of survivors.  The panoramic mural, titled ‘We Are’, spread the message of shared humanity, of how people suffering or having recovered from AIDS deserve equal rights and a place in society. The mural drove this message home by mixing portraits of AIDS patients with those who don’t, showing how we are all human, and the same. 



‘We Are’ : AIDS Awarenes campaign, 2021