The #Kindcomments campaign by Instagram centered around spreading messages of kindness acoss digital spaces. The platform first started the #KindComments initiative by supporting the LGBTQ community during the Pride month with stickers designed by LGBTQ artists and exclusive filters. In India Instagram brought together a diverse group of Influencers and content creators to talk about the importance of positive messaging.  

Now Delhi handled all production and direction of films made for the campaign which included 6 individual films and 1 composite campaign film. This is the composite film featuring Ananya Birla, Sukhnidh Kaur, Toshada and others.